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ECN Offers 'Fifty Shades of Grey,' Cross-Marketing Tool

ECN Offers 'Fifty Shades of Grey,' Cross-Marketing Tool
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May 10, 2012 11:45 AM PDT    Text size: 

HIGHTSTOWN, N.J. — East Coast News is now offering the “Fifty Shades” trilogy and has created a cross-marketing tool featuring related fetish and BDSM items.

To view the Fifty Shades page, visit www.ecn.com/fiftyshades.

The distributor says that initial demand for the “Fifty Shades” trilogy was off the charts.

“We are, of course, happy to respond to the demand for the books,” ECN Sales Manager Alan Mandell said. “We’re even more excited about helping our customers use the wide acceptance of the book’s theme to expand their clientele.”

ECN’s Fifty Shades cross-marketing tool is available on the distributor’s website, and provides categorized items directly related to the main character’s submissive explorations. Additionally, the distributor is preparing a merchandising guide intended help inspire creative and effective in-store displays and sales techniques.

East Coast News is now shipping all three “Fifty Shades” titles by EL James.

Retailers interested in ordering the books can contact an ECN account representative, or to visit ECN.com.

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