Gear Essentials to Unveil Lightweight Aluminum Line, CellBlock 13 Underwear at IML 2012

MINNEAPOLIS — Premier pleasure products designer Gear Essentials will unveil two new designer collections at the 34th annual International Mr. Leather conference and contest set for May 25-28 at the Hyatt Regency Chicago.

Attendees of IML 2012, the definitive annual conference and contest for the leathermen and BDSM communities, will get the first glimpse of Gear Essentials' latest additions to its collection of the finest steel cock jewelry. Gear Essentials will present a seven-piece collection of lightweight aluminum penis rings that are designed for all-day/all-night comfort with a softer inner profile and cutting edge smooth styling.

"Our customers keep coming back because of superior quality and craftsmanship — we know they will be excited to add these to their collections!"

The aluminum ring collection includes the Quarter Screw, Half Screw, Full Screw, Plunge, Total Plunge and Surge. A new engraved black anodized aluminum ring featuring a dragon will celebrate the Chinese Year of the Dragon and all that entails.

"The Dragon is the mightiest of the Chinese zodiac signs. Men born under this sign are known for their ambition and dominance. The Dragon man is driven, willing to take risks and passionate. This ring exemplifies that and comes in four easy-fit sizes."

Gear Essentials also has beefed up its selection with another newly added material — a high-quality proprietary material in black, which has been molded into a strikingly strong cock ring named the Grip.

Fashionable males looking to support and enhance the look and feel of Gear Essentials' fine erotic jewelry can now pick up the CellBlock 13 brand of high-quality men's underwear. Inspired by the attitude that "every package should have great wrapping," Gear Essentials is introducing CellBlock 13, a fashion-forward line of cotton and spandex underwear for men that are made in the U.S.A., and designed by noted West Hollywood designer Timoteo Ocampo.

"The Timoteo line has exploded on the scene - and the CellBlock 13 line has been described as 'where fetish meets fashion.' The designs are butch and hot - one look and your partner will not be able to keep their hands off! You will never have looked so good!"

Gear Essentials will be at Booth 222 at IML 2012 during all Market hours. The Leather Market hours are: Friday, May 25 and Saturday, May 26: noon to 7 p.m.; Sunday, May 27: 11 a.m. to 5 p.m.; and Monday, May 28: 11 a.m. to 4 p.m.