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Sportsheets’ Sex & Mischief Collection Receives 2 ETO Award Noms

Sportsheets’ Sex & Mischief Collection Receives 2 ETO Award Noms
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May 8, 2012 12:00 PM PDT    Text size: 

HUNTINGTON BEACH, Calif.  Sportsheets and its Sex & Mischief collection of fantasy accessories have been nominated for Best Product Packaging and Best New Product Range for the upcoming ETO Awards.

This marks the company’s eighth and ninth nomination for the breakout brand. Sex & Mischief’s line of bedroom accessories offers an introduction to BDSM-inspired fantasy play.

The two categories recognize companies that create compelling product collections with special focus on quality construction, creative merchandising and market demand.

“We are honored to have been recognized by the international adult retail community for our hard work and creative development within this popular market sector,” Sportsheets CEO Tom Stewart said. “Sportsheets designed Sex & Mischief to help mainstream fantasy play and make it easy for beginner couples to give it a try. And with this nomination we know working! Thanks to everyone who nominated us.”

Sex & Mischief is made for the more price-conscious consumer looking for the same quality craftsmanship that the Sportsheets Premium collection offers but without the bells and whistles that would otherwise increase its price point, the company said.

The result is a line of easy-to-use, non-threatening and fun-to-try restraints, cuffs and other sexcessories showcased in high-fashion packaging for mass consumer appeal.

"Slatwall signage, hanging posters, Sportsheets' famous digital video frames, and other unique promotional tools were designed to help stores truly showcase what makes the brand a game-changer in adult retail," the company said.

The ETO Show is scheduled June 24-25 at NEC Pavilion, National Exhibition Centre, Birmingham, U.K.

For more information, click here.

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