PORTLAND — Spartacus Enterprises has announced Sesha Brown as its brand ambassador.
Formerly serving as the company’s sales and marketing rep, Brown told XBIZ her new responsibilities revolve around creating a cohesive brand aesthetic that will be apparent in marketing materials, product packaging and more.
“The goal is to build on the recognition Spartacus has built over its 25-year long history with a modern look and competitiveness,” Brown said. “Rather than compromising for lower price points, we’re dedicated to maintaining Spartacus’ quality and branding.”
According to Brown, while Spartacus has already began rolling out its new look, the company is planning a big debut of its revamped brand at October’s eroFame 2012 in Hannover.
Prior to joining Spartacus, Brown worked in the architecture industry designing hotels. Her last project was the Red Rock Casino, Resort and Spa in Las Vegas. It was her skill of creating modern aesthetics that led to her recruitment to Spartacus, she said.
As a Portland native who moved to Los Angeles and returned 10 years later, Brown says she was already familiar and a fan of the Spartacus brand, which simplified the transition.
“It was a big transition but so many of the tools have carried over,” Brown said. “This industry is becoming more sophisticated and so is the buyer. My experience from my past role gives me a different perspective.”