CHATSWORTH, Calif. — Sensual body care and novelty manufacturer Classic Erotica announced Michelle Tabb as its new national sales manager.
According to the company, Tabb brings 20 years of exceptional sales and management experience to the forefront of Classic Erotica.
Tabb’s primary focus as sales manager is to build brand awareness through conducting educational seminars, and providing support for the various distribution channels. Having been a leader in the beauty industry for over 20 years, Tabb brings her abilities to analyze the marketplace and forecast what is needed to increase overall sales and brand awareness.
Based at the corporate headquarters, Tabb will oversee the company’s sales team and propel their energy and drive to enhance the corporate image through product recognition and branding, the company said.
Having only been with the company since February, Classic Erotica says Tabb has embraced the company’s focus of product education to promote greater consumer awareness. Tabb will also drive the sales team to insure global channels of distribution, product training and merchandising.
“I’m thrilled to have such an experienced and knowledgeable professional to represent the Classic Erotica brand,” said Loren Levy, vice president of Classic Erotica. “I’m confident that Michelle will be a valuable asset and much needed addition to help further Classic Erotica’s continued success in 2012.”
Loren Levy added, “Michelle’s duties will not only help increase exposure for Classic Erotica, but will also expand the overall experience for our customers. Our goal is to build stronger customer relationships and brand loyalty with everyone that supports Classic Erotica products.”
Tabb will use her experience working with fortune 500 product launches for Lancôme and Christian Dior, to help retailers and distributors maximize sales and enhance the customers experience through optimized merchandising of Classic Erotica’s various body care and novelty brands, the company said.
“I am very excited to be a part of such an impressive organization, helping to establish branding for their products such as Crazy Girl and Max 4 Men, and am looking forward to a long and successful career at Classic Erotica,” Tabb said.
Tabb can be contacted at the Chatsworth corporate office via email at Michelle@classicerotica.net .