Thursday, Apr 12, 2012    Text size: 

CAMBRIDGE, Ontario — Coquette is announcing its success at the latest edition of the International Lingerie Show in Las Vegas, where Castle Megastore was named the winner of Coquette’s Hawaiian trip giveaway.

During each International Lingerie Show Coquette has a giveaway promotion that one lucky buyer can win through a draw done on the Tuesday night. The most recent show offered a prize of a trip for two to Hawaii. The vacation will send the winners to Oahu where they will stay at a Sheraton Resort for one week. Buyers were given a ballot for every $3,000 order placed. This year the winner of the trip was Castle Megastore who has been a Coquette client for more than 10 years.

“We were extremely thrilled to have pulled Castle Megastore as the winner of this trip,” said sales manager Dave George. “Our relationship with this company is very strong and they have remained loyal to Coquette and our designs for over a decade. We look forward to sending them on this exceptional vacation as a token of our appreciation for all the business we have done with them over the years.”

Coquette’s booth at ILS was decorated by large media shot of the company’s bestselling pieces from each of its collections, including Main, Darque and Masquerade/

According to the company, Coquette saw a constant flow of international buyers, retailers and media, all of whom stopped in for a visit. The team on location discussed Coquette’s current designs and the many new features to expect within the year. Design was also on hand to discuss the inspiration behind the collections, what’s trending and “why we love it” aspect of the lines.

The sales representatives received orders from all their customers and created many new accounts, the company said, adding that feedback was strong for customer service, product quality and the approachability of the Coquette team.

According to the company, many retailers commented on the Coquette models and their extensive knowledge of the product line and the positive atmosphere they helped to create within the booth. The models discussed what they loved about each piece and a variety of ways that they could be worn, all the while available for media shots, interviews and videos.

“This show was steady with all of our loyal customers who made the trip to the show here in Vegas,” said owner Peter Horea. “All of our customers who stopped by the booth placed an order so we found to have a good response from them and positive feedback on our new collection.”

While in attendance at the show, Coquette showcased 10 outfits in the Monday night lingerie fashion show, three Masquerade costumes, two Darque pieces and five outfits of the best-selling lingerie lines. The show included costumes, shoes and lingerie pieces that were grouped by company name and showcased through dance routines.

Coquette also announced its participation at the fall edition of ILS to be held Sept. 10-12 at the Rio Hotel and Casino in Las Vegas. Retailers and buyers can expect to see the official launch of the 2013 Kissable & Nutz Collection catalog as well the 2013 Spring/Summer Collection.