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CalExotics Predicts Sales Increase for Gina Lynn Collection

CalExotics Predicts Sales Increase for Gina Lynn Collection
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Mar 19, 2012 6:00 AM PDT    Text size: 

CHINO, Calif. — With adult star Gina Lynn appearing on the cover of the April issue of Penthouse Magazine, CalExotics says it anticipates an increase in sales for its Gina Lynn Collection of toys.

Susan Colvin, President and CEO of California Exotic Novelties, says, “When we partner with a starlet for a line of toys we do it because her personal brand has value. By joining forces we’re able to monetize that brand together. Gina’s personal brand is continuously growing and I’m proud to say that as a result her line of toys is also increasing in popularity.”

The Gina Lynn Collection by CalExotics consists of 21 products in all. Included in the line are a variety of massagers, stimulators, Futurotic masturbators molded from Lynn, and the popular Gina Lynn’s Wireless Infinite Sex Positions Love Doll.

Lynn says, “I’m thrilled to be a Penthouse Pet. It’s an honor and I’m sure my fans will not only enjoy the April issue of Penthouse, but will also have a great time with my toys from California Exotic Novelties.”

Jackie White, vice president of sales for California Exotic Novelties, says, “If retailers are looking for ways to monetize Gina Lynn’s brand, then I suggest creating a store display of her toys next to, or one that includes, the April issue of Penthouse. Cross merchandising in this manner gives your customers more options and helps increase sales.”

For more information about merchandising, distributors and retailers can download the free Merchandising Manual from the Product Information section of the Downloads page on the California Exotic Novelties website.

To order the Gina Lynn Collection from California Exotic Novelties, contact an account executive.

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