ORLANDO — Fairvilla Megastore in Orlando hosted Kandi Burruss, Grammy award-winner and star of the “Real Housewives of Atlanta,” as she promoted the debut of Bedroom Kandi, her signature line of luxury pleasure products.
According to Fairvilla Megastore, more than 700 people — primarily women — were in the store throughout the evening enjoying product demonstrations, complimentary “Kandi” cocktails, gourmet cupcakes and music provided by Power 95.3 FM radio.
Burruss extended her store appearance for an additional hour to accommodate her fans, who took photos with the celebrity and purchased products. By the end of the event, Fairvilla Megastore says it had nearly sold out of its Bedroom Kandi inventory.
“This was a great opportunity to launch a new product line showcase our store,” said Bill Murphy, Fairvilla founder and owner. “I couldn’t be happier with the turn out.” The promotion of the event actually went national with a live appearance on ‘The Daily Buzz’ morning show earlier in the day. The results of all the advertising and promotions were evident by the crowds that turned out to enjoy the evening.”
Brian and Suki Dunham, founders of OhMiBod, which manufactures Bedroom Kandi, also were on hand for the event.
"The launch party was fantastic,” Suki Dunham said. “The Fairvilla team sure knows how to host an event. From pre-event marketing to in-store branding and displays ... everything about the event was superbly executed. It was exciting and fun for us to see so many people in one place buying products and genuinely excited about the Bedroom Kandi brand."