LOS ANGELES — Dreamgirl International is launching a new concept catalog called Encore, which features a five-color palette of lime, fuchsia, coral, iris and black.
The new lingerie collection comes packaged in a Pink Diamond box, which also includes a matching thong or G-string and are available for $7.95-12.95 wholesale for regular and plus-size.
All Encore styles are ready to ship starting March 30.
“The Encore Collection and Pink Diamond are a new approach for Dreamgirl to entice younger, hipper consumers to the brand,” Dreamgirl CEO Christopher Scharff said. “The product line has an array of innovative details that play up the vibrant color story and daring styling for a new generation of consumer.”
According to the company, the Encore Collection captures current fashion trends such as ruffles, lace-ups, bows and peek-a-boo cutouts.
The Dreamgirl design team created the line focusing on two fabrics: nylon/spandex mesh and stretch lace. Keeping the fabrics nylon-based maintains the vibrancy of the colors, the company said.