LAS VEGAS — Forgiven will be promoting its alcohol metabolizer, which is distributed through RH Laboratories, with a bus tour this spring.
The tour will kick off March 6 in South Padre, Texas and continue on to events like Spring Break at Daytona Beach, SXSW in Austin, and the Surf N Sound Festival in Ft. Myers, Fla.
Contestants from MTV’s “The Challenge” and top MMA fighters will travel aboard the bus, making appearances or hosting parties at each of the key events.
Between the larger events the talent will host more intimate parties, like “The Challenge” viewing parties promoting Forgiven and the tour’s other sponsors, Head Rush Apparel and Mentom Eyewear. Traveling with them will be a full-time photographer/videographer capturing all the action and excitement.
“We custom-built this bus tour so that Forgiven would be where people need it most,” Forgiven Bottling Group President Chas Aday said. “We want people to have the time of their lives and then wake up feeling great the next morning. And making that happen is what this tour is all about.”
Chas Aday and MTV host and BMX rider TJ Lavin formed Forgiven Bottling Group in 2009. Forgiven’s ingredients include amino acids Cysteine and Glutamine, which is one of the body’s natural stimulants that convert the acids responsible for hangover symptoms into harmless acetic acid. Additionally, Forgiven contains organic acids that offer electrolytes, and vitamin B1 to increase the rate at which the body processes alcohol.