Walgreens Picks Up Swipes Lovin Wipes

Ariana Rodriguez

POMPANO BEACH, Fla. — Swipes Lovin Wipes, the adult wipes for intimate moments, is now retailing at select Walgreens locations.

Swipes CFO Maxine Gomez told XBIZ that Walgreens initially offered a 100-store trial rollout, however the brand is now on a 200-store trial rollout. As of today, Swipes is being sold at Walgreens flagship store in Chicago and will be available in Las Vegas’ Walgreens on the strip, when it opens next week.

“We would have loved to support the brand on a full-scale national roll out, but we are thrilled to be given the opportunity to show what we can do,” Gomez said, “we know the other stores will follow.” Gomez said that as a minority, women-owned small business, “getting to play with the big boys is a huge honor.”

“We worked hard to get here,” she said. “It is also important to show that sexy items can be tasteful and should be welcomed on store shelves. Taking care of your body by using natural products to feel comfortable and sexy with your partner is so important.”

Gomez’s goals for the New Year include increasing distribution and growing the Swipes product line, she said.

“People have developed a trust for the Swipes Lovin Wipes brand,” Gomez said. “We stand behind it. We plan on Swipe’n the Nation and sharing the Lovin!”

Swipes is an alternative to using bath towels, toilet tissue or baby wipes to clean up after intimate moments. Available in Original Cucumber Scent and Unscented — in packages of 42 or Lovin on the Go packages of 4 — Swipes’ ingredients include nothing more than pure water, aloe and vitamin E.

For more information, visit Swipes.com.