CHINO, Calif. — California Exotic Novelties has declared success at the ANME Show, XBIZ Retail Show and the XBIZ Awards.
“The ANME Show was once again a huge hit for California Exotic Novelties,” said Susan Colvin, president and CEO of California Exotic Novelties.
“We enjoyed showing our newest collections and products to our customers. With a commitment to consumer-centric marketing we’ve developed several new lines that speak to the target demographic, and expanded several existing collections. Those who visited our booth saw how our products can be easily merchandised together.”
The booth was arranged to show off individual collections and designed to inspire retailers when setting store walls. The company also released 39 plan-o-grams, which gives retailers diagrams they can follow.
Discs featuring the latest product videos were also distributed. All the new products are featured in the California Exotic Novelties Spring 2012 Catalog, titled: Life, Love, Passion.
California Exotic Novelties unveiled the Phil Varone: Sex, Toys and Rock ‘n Roll Collection to rave reviews during the Phil Varone Meet and Greet.
The rock star met show attendees and members of the media during the event. He signed autographs, posed for pictures and toasted to the line of toys.
“Seeing all the products on the wall is amazing,” Varone said. “I had a great time getting to know so many wonderful people from the industry during the meet and greet. This is a dream come true and I’m so happy to have teamed up with CalExotics to make this happen.”
Several new collections from California Exotic Novelties received high praise during the show including the 10-Function Silicone Love Rider, Booty Call, Namaste, Playful in Pearls, and Screw Me.
“Everyone loved the expanding Tantric Collection,” said Jackie White, vice president of sales for California Exotic Novelties.
“The vibes are beautiful and the fetish play gear makes this line one to watch. We also rounded out our Lia line with fun new shapes and styles, providing moderately priced silicone toys with lots of features.”
As the show shifted into XBIZ Retail mode, California Exotic Novelties continued to experience several notable highlights. Susan Colvin delivered the keynote address to a packed audience on Monday evening. Attended by retailers, distributors and an array of industry people, the speech pinpointed the importance of increasing sales in 2012 by adapting a consumer-centric, mainstream approach to sales and marketing.
The XBIZ Retail how also featured the popular speed networking event which was attended by Austin Ferdinand, the company’s merchandising expert. The popular Merchandising Manual was discussed and distributed to attendees. The format offered a direct link between manufacturers and retailers and was well received.
Rounding out the show was the XBIZ Awards where California Exotic Novelties’ director of marketing, Al Bloom, was honored with the Executive Leadership Award — Novelty.
“The night was truly spectacular and I feel privileged to be honored while surrounded by so many friends and colleagues,” he said. “Thank you XBIZ for the award and to everyone who worked so hard to put on an amazing show.”
The Life, Love, Passion catalog is available now.
For the latest XBIZ Awards news announcements, follow @xbizawards.