CalExotics to Unveil Products at XBIZ Retail, ANME

Lyla Katz

CHINO, Calif. — California Exotic Novelties is gearing up for next week’s XBIZ Retail Expo and the ANME show.

The company will be showcasing its winter product release, its newest plan-o-grams, promotional videos, as well as the its line of toys endorsed by rock star Phil Varone.

“We have so much happening at this show, it is absolutely exhilarating,” said Susan Colvin, president and CEO of California Exotic Novelties.

“With a focus on consumer-centric marketing we have developed several new collections that cater to specific demographics. Plus we’ve expanded some of our all-time favorite brands.”

Among the new collections are: Namaste, a yin-yang inspired line of black and white massagers; Playful in Pearls, which consists of pearl adorned, lacey, fetish items; and the 10-Function Silicone Love Rider, which is a complete strap-on system that offers premium silicone probes that are held in place with high-quality, fashionable harnesses.

“There’s also the new Booty Call Collection, The Gripper, Screw Me, and many others,” said Jackie White, vice president of sales. “There are too many to mention, that’s why we’ll have them all on display for the ANME show.”

Keeping in line with the company’s commitment to help its customers merchandise their stores, California Exotic Novelties is also presenting 39 plan-o-grams, featuring new and established collections.

“The plan-o-grams serve as a guide to stores when dressing walls,” said Al Bloom, director of marketing. “The feedback we receive from the retailers that use them is highly favorable, and reports of sales increases are not uncommon.”

California Exotic Novelties will offer more promotional product videos at the ANME Show. Every six months the company releases a batch of videos for brick and mortar and online retailers to utilize when promoting products.

Discs with 185 new product videos will be distributed at the show. Additionally, the new videos will be added to the company’s tube site, CalExotics.TV, where they can be downloaded.

The product line endorsed by drummer Phil Varone will be seen for the first time in the California Exotic Novelties booth at ANME. The official unveiling happens this afternoon at 4 p.m. at the exclusive Phil Varone Press Meet and Greet.

Varone will be in the booth to unveil his new collection, to celebrate with a champagne toast, to sign posters and to answer media questions.

“We look forward to seeing everyone at the ANME Show,” Colvin said. “Plus we are excited to participate in the XBIZ Retail Show, which immediately follows the ANME Show.”

The XBIZ Retail Show gives retailers a chance to see the newest products from novelty manufacturers. California Exotic Novelties, along with other ANME Show exhibitors, will have their booth on display during the XBIZ Retail Show. Susan Colvin will deliver the keynote address for the XBIZ Show on Monday evening at 4 p.m. in the City Ballroom.

Additionally, California Exotic Novelties is proud to have Executive Account Manager, Austin Ferdinand, on the Speed Networking Panel.

For more information about the shows, visit ANME and XBIZ Retail.