Tantus Unveils New Marketing Campaign

Lyla Katz

SPARKS, Nev.Tantus has launched a new marketing campaign focused on its line of harness-compatible toys.

The company said the campaign artwork resembles an old school tattoo with a message that reads “Sticking it to the Man – Since 1998.”

“Instead of trying to reinvent a high end, Chinese made, rechargeable, silicone toy, we went back to our roots and decided to own the fact we make the best strap-on toys in the world,” Tantus President and founder Metis Black said.

Tantus has released five new strap-on dildos in the last quarter of 2011, and plan to release more designs this year. The company said its classic toys, such as the VIP, the Echo, the Vamp, and the Charmer have been updated with bigger bases for better strap-on compatibility.

“We are taking Tantus to the next level,” marketing manager Jenna Clark said. “We are coordinating our releases with bloggers for a bigger retail pull and doing video training with our new innovative WebEx training center to distributor sales teams and store clerks for a better push.

"The responses from the preview have been overwhelmingly positive. And the new campaign is a fun, playful way to talk about what we do best, in a way that honors our unorthodox perspective as a company. If you're going to be a dissident, you should claim it proudly.”

Begun in 1998, Tantus makes products made of 100 percent ultra premium platinum silicone and also helps educate the industry about health concerns, material safety and focus on the benefits of selling silicone toys.

For more information, contact Clark at: jclark@tantusinc.com or (775) 284-6400.