Home > News > Screaming O Profiled by Bloomberg.com • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Screaming O Profiled by Bloomberg.com

Screaming O Profiled by Bloomberg.com
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Dec 23, 2011 2:30 PM PST    Text size: 

LOS ANGELES — Justin Ross and Keith Caggiano, the entrepreneurial duo behind Screaming O, are profiled in an article on Bloomberg.com that follows the rising visibility of adult brands in mainstream retail —with Screaming O serving as a key advocate.

The article starts with the early beginnings of the Screaming O brand: “When Justin Ross first showed Keith Caggiano his business plan in 2005, Caggiano thought he was joking. Inspired by a Brazilian girlfriend, Ross, a former portfolio manager at New York City hedge fund Millennium Partners, wanted to start a sex toy distribution business.”

Now, the Torrance, Calif.-based company employs 20 and projects $15 million in revenue this year, Ross said in the report.

“Screaming O's desire now is to sell through mainstream channels while maintaining its racy branding. In late 2009, Screaming O signed a deal for national distribution in 7,000 Walgreens drugstores. Their products, with bright, explicit packaging, are also sold through Amazon.com, Drugstore.com and RiteAid.com, as well as stores in 27 foreign countries.”

The article points out that that while historically mainstream-friendly brands such as Trojan opt for a low-key approach to marketing with “packaging designed to disappear on the grocery store conveyer belt,” Screaming O banks on its fun and racy image.

“‘We stand right at the edge. We want to market and brand ourselves as a company that sells fun,’ Ross says, ‘without becoming so demure’ that customers overlook the products.”

The article also includes comments from Free Speech Coalition Communications Director Joanne Cachapero and Dave Levine of SexToy.com, who point to declining DVD sales as fueling novelty sales while offering overall revenue estimates of the business.

Screaming O’s latest release, The Studio Collection, also gets a plug in the article.

“With cleverly disguised packaging, the collection hides sex toys in lipsticks, eye shadow, and face powder containers. The collection includes high-quality materials and stylish designs that justify a higher price point and higher margins than Screaming O's earlier merchandise, Ross says.”

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

BUSINESS ANALYSIS

Adult Biz Faces More Obstacles Past Prop. 60 Battle

On Feb. 1, I completed 365 days as the Free Speech Coalition’s executive director. It was a turbulent first year, and when I received the 2017 XBIZ Industry Leadership Award I was startled, humbled... More »

Ad Networks: A Look at Compliance Issues

Among the major concerns of online marketers when evaluating advertising creatives are the return on investment, click-through and engagement rates, (re)targeting and opportunities for micro-tuning monetization.... More »

Ad Networks: Maximizing Precious Time and Resources

For traffic-savvy adult website operators and marketers, buying ad space and premium placement on select sites is a proven method for attracting audiences. This has traditionally involved studying a site’s... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

EXXXOTICA Denver

Mar 31 - Apr 02
Denver, CO.

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!