Paul Raymond to Rebrand Internet Properties With .XXX

Bob Johnson

PALM BEACH GARDENS, Fla. — ICM Registry today announced that London-based adult producer Paul Raymond, will rebrand its core brand websites and online dating properties with the .XXX domain extension by Feb. 1.

ICM said this marks the largest single migration of an adult brand to the .XXX top level domain to date.

“We believe the future of adult entertainment online is in the .xxx top level domain,” said Adam Osborn, head of digital at Paul Raymond Publications. “We see a huge benefit in the adult community having an online space dedicated to our content.”

The web titles included in the migration include key properties Paulraymond.xxx and PrpVOD.xxx.

The dating sites that will migrate are: Razzledating.xxx, Mensworlddating.xxx, Menonlydating.xxx, Escortdating.xxx, Adultsportdating.xxx, Clubdating.xxx, Fantasydating.xxx, Mayfairdating.xxx and Paulraymonddating.xxx.

“This demonstrates that the leading brands in adult entertainment understand the tremendous value the new .xxx domain offers,” said Steve Winyard, vice president Europe for ICM Registry.  “Paul Raymond is a great brand and an ideal partner for .xxx.”

ICM noted that it is also a premium sponsor for this year’s Paul Raymond Winter Wonderland party on Dec. 1. The annual bash draws an international crowd of top adult performers and industry leaders.

Several of the .XXX spokesmodels will be in attendance to promote the brand and the Adult Performer Program designed to protect performers from cyber squatters.

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