B Cumming Nominated for XBIZ Award

Lyla Katz

SUN VALLEY, Calif. B Cumming Co. has been nominated in the Sex Lubricant Company of the Year category at the 2012 XBIZ Awards.

The lubricant manufacturer, which started as a gay men’s fisting cream in 1979, has expanded into a lifestyle brand with offerings for all types of people and play.

“In 2011 we completely rebranded our Fusion Silicone Bodyglides,” said David Mazer, sole owner of B Cumming.

“Fusion now boasts three formulas including a silicone hybrid that is silicone toy compatible in packaging that not only looks better, the bottles perform better during intimate play. Combined with our entire line of Encounter Female Lubricants and original Elbow Grease creams and gels, we are a one stop shop for lubricant needs.”

In the last 12 months, the company has sponsored various events to launch its new formulas and expanded its distribution channels in the U.S., Europe and Asia.

“It has been a great year for B Cumming and we have a lot of great things in store for 2012,” Mazer said. “We would like to thank all retailers who voted for us to reach the finalist stage of the XBIZ Awards and for your continued support as we move into a busy holiday season and New Year.”

The 2012 XBIZ Awards show, presented by MyFreeCams.com, is scheduled to take place Jan. 10.

For the latest XBIZ Awards news announcements, follow @xbizawards.

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