LOS ANGELES — Dreamgirl International has revamped the packaging of its Diamond Collection for the release of its 2012/2013 catalog.
Each garment is packaged in an updated Diamond box featuring bigger front and back images, enlarged plastic side windows and gold call out banners across the front to highlight additional items included with the lingerie such as DVDs and intimate toys.
The Diamond Collection consists of One Size Fits Most and One Size Fits Most Queen. Diamond styles also include Dreamgirl’s signature matching thong or G-string and are available at $8-13 wholesale).
“Dreamgirl is continuing to introduce innovations in our packaged lingerie assortments with new fashion-forward fetish designs along with bold merchandising of our Toy, DVD, and Bedroom Costume Diamond lines,” Dreamgirl CEO Christopher Scharff said. “We have updated our Always In Stock program with new top performing Diamond styles to ensure our customers continue strong sales throughout 2012.”
Dreamgirl said it also subdivided the packaged line into specific categories for easier in-store merchandising.
Red Diamond features new designs, including Always In Stock styles. The packaging lingerie program includes classic lingerie, Fetish, Toy, DVD, Bedroom Costumes, Pasties and Plus.
Fetish Diamond is inspired by runway fashions, the company said. Dreamgirl expanded the fetish line to include new high tech fabrics, diamond net mesh with chain details, caged teddy with removable novelty leash, décolleté enhancing buckles, paddles and matching wrist restraints. The collection also is available in Plus size.
Bedroom Costume Diamond features new additions such as “Desert Delight,” “Giddy Up Cowgirl” and “On the Prowl.” School girl, sexy cop and French maid styles, also available in Plus, were added to Dreamgirl’s AIS program.
DVD Diamond pairs lingerie with “The Better Sex Guide” series of DVDs that feature couple-based topics, including how to achieve better orgasms and increase erotic intimacy.
Toy Diamond is a packaged line that includes intimate toys with lingerie. For 2012, Dreamgirl designed a new style: nipple clamps on a long silver-tone chain with an attached an intimate toy. The “Hippity Hop” style pairs a sweet “Bunny” bra and garter set with a matching toy. Also new for Toy Diamond is “The Secret BFF,” a babydoll set with a pocket in the matching panties for a toy.
Pastie Diamond features new designs with tassels, chains, feathers and crystals in heart or butterfly shapes.
Black Diamond is Dreamgirl’s evergreen hosiery line, which is a substantial part of the AIS program, the company said. For 2012, the line saw the addition of more colors in the company’s best-selling styles. Dreamgirl added more garter dresses with attached stockings and body stockings to the merchandising as well as an increase in Plus styles offered.
Club (Purple) Diamond includes dresses and dancewear. The dresses feature cut-outs, some with chain or lace-up details that look elaborate but with the right tug of the tie — easily come undone, the company said. For 2012, Dreamgirl brings in exotic snakeskin prints, new colors of AIS designs and black light compatible dance sets.
White Diamond is Dreamgirl’s 2012 packaged bridal lingerie collection. Newly added value call out banner is front and center to communicate with the “bride-to-be” featuring Dreamgirl’s exclusive “Just Married/Do Not Disturb” door hangers packaged with a sheer mesh teddy.
Packaged Panties from Dreamgirl come in a hanging sleeve for displays. The line has been merchandised to include AIS and best-selling styles in new colors such as fuchsia.