Baci Lingerie U.S. Announces New National Sales Director

Lyla Katz

MIAMIBaci Lingerie has named Alicia Sinclair as its new national sales director, under its Baci Lingerie U.S. division.

The company said Sinclair will use her years of experience in sales, merchandising, lingerie design, creative direction, retail training as well as seminar and trade show representation, to strengthen awareness of the Baci brand.

“I’m thrilled to be part of the Baci Lingerie affordable luxury revolution and ready to take on the challenges that lie ahead,” Sinclair said. “One of my first missions will be to assemble a strong sales team and raise the awareness of this amazing lingerie brand to a new level in the U.S.”

In addition to being head of sales, Sinclair will also be in charge of marketing and new business development.

Along with the team she assembles, Sinclair will represent the entire U.S. territory for Baci, traveling to meet customers and representing the manufacturer at tradeshows.

Erik Alexander, Baci’s vice president of sales and marketing, said he is excited about the possibilities that lie ahead. 

“We couldn’t have found a more perfect candidate at a perfect time,” Alexander said. “We’re excited to have Alicia and her years of experience and expertise join us just in time for the winter holiday and Valentine’s Day buying seasons.

“It is a strong work ethic like hers that will help us to grow in 2012 and beyond. We look forward to what lies ahead and meeting everyone in January at the XBIZ Retail Show in Burbank, Calif.”

To contact Sinclair, email, call (888) 688-2224 or (818) 427-2667.

To contact Erik Alexander email

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