LOS ANGELES — Zero Tolerance has unveiled a line of men’s only lubes with an introductory promo that includes a free Zero Tolerance DVD release with every purchase through Dec. 31.
ZT Toys is an extension of Zero Tolerance studios. According to the company, ZT Toys is intended solely for men who want to perform better.
“We’re targeting the customers who ordinarily wouldn’t venture into the lube section,” said Lucy Vonne D’Olimpio, sales representative at Zero Tolerance Toys. “When they see the Zero Tolerance brand name that they already trust to bring them great movies, they’ll be curious to know what this new product line is all about. And if they get a free DVD by trying the lube, all the better!”
Several new products will hit the shelves in retailer stores in the first week of November. The line includes a cum delay spray called Fuck Forever which desensitizes the penis without the counter-productive rubbing action, a new Oral Sex Candy that makes your penis tastes great and comes in four delicious flavors – Strawberry, Cherry, Raspberry and Watermelon and a Cock Cologne that absorbs moisture and controls odor to keep men fresh and ready for anything any time of day.
The centerpiece of the line is the Jack-Aide lube, which is featured in Zero Tolerance’s “Scarface” parody and comes in three styles — Thin, Medium and Thick density. ZT Toys is also offering Boob Lube, specially formulated for breast play, Warming Masturbation Lube that mimics the feel of a real vagina, and Masturbator Sleeve Cleaner and Sanitizer.
“We’re excited about the possibilities for retail execution,” said Marcus West, marketing director at Zero Tolerance Toys. “With the launch of ZT Toys, stores can implement an entire Zero Tolerance section to encourage dual purpose purchases, not to mention the added value of receiving a free DVD by buying the lube! Our male consumers will now know they can trust our brand not just for movies, but a total experience.”