Je Joue Debuts 3 New Toy Designs

Lyla Katz

LONDON — Sex toy brand Je Joue has officially debuted the first three designs in a new product range.

The company said these three toys bolster the brand’s series of intimate accessories.

First in the series is MiMi with an MSRP of $89. It features a revamped three-button interface that provides access to its seven pulsation functions without having to adjust the vibration speed in the process.

“This thoughtful design adjustment makes Mimi the most versatile elegantly discreet massager in the luxury market,” the company said.

Next is Uma with an MSRP of $109. It’s a slender insertable massager with enough girth to provide the full feeling users crave with a slight curve for gentle G-spot stimulation.

“Featuring the same innovative interface and seven-speed, seven-function motor as its little sister MiMi, Uma’s strong strength and styling make her ideal for both beginner buyers and seasoned players,” the company said.

The final form is FiFi, a design inspired by the rabbit vibrator. It features three independent motors and a wide head designed for G-spot massage.

“The ears and rounded end function separately via individual motors, letting users choose how much — and what kind — of massage they desire without compromising on power,” the company said.

FiFi features the same three-button interface with seven speeds and seven pulse patterns as MiMi and Uma.

FiFi, at a MSRP of $139, will be available for order in limited numbers at the end of November.

As with every Je Joue toy, the new range is waterproof and made of 100 percent seamless silicone, featuring an ultra-quiet motor rechargeable using a proprietary magnetic clip.

Retailers within the U.S. market can contact

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