BROOMFIELD, Colo. — Eldorado has expanded its marketing department with greater emphasis on partner relationships and joint promotions with Brian Howlett, product marketing specialist and Brian Sofer, manager, emerging media & strategic partnerships, aka “The 2 Brians,” set to spearhead the Colorado distributor’s renewed focus.
“Too often I see many great ideas and products fade away because they were never fully understood,” says Brian Howlett. “I take pride in highlighting a product’s unique features to build brand awareness and allow the product to shine bright in the marketplace.”
Eldorado’s marketing department offers a range of promotional opportunities including social media and QR code campaigns, co-op advertising, e-blasts, educational video packages, education for retailers, in-store events and more. According to the company, the 2Brians work closely with Eldorado’s partners to develop custom-tailored campaigns that best suit the needs of each vendor.
“In this unique industry we have the chance to work with some of the sharpest and most creative minds around,” says Brian Sofer. “We welcome the opportunity to develop more effective methods of marketing our partner brands to Eldorado’s ever-expanding customer base.”
Eldorado partners and vendors can get in touch with the “2Brians,” by visiting Eldorado.net/2Brians.