JOYDIVISION Unveils New Look

Ariana Rodriguez

HANNOVER, Germany — JOYDIVISION has been relaunched with a modernized look and a new set of goals.

Janina Hecke, PR assistant for JOYDIVISION said that the brand’s new look is designed to be modern, distinctive and expressive, and the company aims to better the recognition of the JOYDIVISION family brand.

The relaunch of JOYDIVISION also encompasses re-development of a creative overall concept for the company’s packaging and product labels, and new end-consumer oriented product designs. The company’s website,, also will be given a new look.

JOYDIVISION will celebrate its new look at eroFame in October, Hecke said.