Je Joue Reports Success With Ami Kegel Fitness System

LONDON — Je Joue reported that its Ami three-step kegel fitness system is one of the best-selling units in its category at retail stores nationwide.

“Both staff and customers are fans of the Ami because the graduated three-ball system is intuitive and accessible, and the design and materials are superior,” said Phoebe Grott of sex-positive adult retailer Babeland.

The company said the three-piece set of pubococcygeus muscle exercisers was designed to enhance personal pleasure in three steps. Ami weights are coated in body safe silicone and with an ABS plastic core.

“When it launched, the Je Joue Ami quickly started outselling competing styles of kegel exercisers and it is now Babeland’s best-selling non-powered product,” Grott said.

The product is on sale for $39.