B Cumming Co. to Debut 1st New Brand in 20 Years

B Cumming Co. to Debut 1st New Brand in 20 Years
Ariana Rodriguez

SUN VALLEY, Calif. — B Cumming Co., manufacturer of Elbow Grease lubricants, has added its first new cream formula to its Elbow Grease brand in more than 20 years.

Elbow Grease Cool Cream will be debuted at the Folsom Street Festival in San Francisco in September, which the manufacturer is also sponsoring.

“We are excited to be sponsoring Folsom this year and couldn’t think of a better place to unveil our first addition to the Elbow Grease brand since the 1980’s,” B Cumming Co. owner David Mazer said. “Elbow Grease Cool Cream is the perfect compliment for anyone who is already a fan of the brand and with the popularity of cooling lubricants is set to reach a whole new generation of consumers.”

Elbow Grease Cool Cream is the same original formula, B Cumming has used since the beginning, with menthol added for increased stimulation during fisting or masturbation, the company said. It is available in 1-oz, 4-oz, 9-oz, and 15-oz tubs with screw-top lids.

“Cool Cream gives some added kick during fisting play or masturbation,” Mazer said. “It’s the perfect contrast to our warming formulas and compliment to original cream. We believe it will have widespread appeal that spans generations of fans.”

For more information about Elbow Grease Cool Cream or to place an order, email jen@elbowgreaselubricants.com.

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