NORTH HOLLYWOOD, Calif. — Doc Johnson Enterprises has created an in-house marketing department and has named Victoria Bowman-Steinour its director of marketing and public relations.
Bowman-Steinour joins the Doc Johnson team after four years in the adult industry and a decade prior in marketing, development and community outreach in the mainstream market. Prior to moving marketing and public relations in-house, Doc Johnson was a former longtime client of the Fifteen Minutes agency.
“We’ve had a very successful partnership with Fifteen Minutes over the last few years and have greatly enjoyed working with the agency,” said Chad Braverman, Doc Johnson’s director of product development and licensing. “As we focus more on strengthening our internal resources, creating an in-house marketing team was a natural progression for us. We are excited to have Victoria on board to lead this new department. We’re making great strides to increase the company’s drive and efficiency.”
Bowman-Steinour was formerly the marketing director at EdenFantasys, where she spent three years growing the brand visibility, consumer interaction and hiring a sizable outreach staff. She specializes in targeted marketing, consumer outreach and brand cohesion, the company said.
Bowman-Steinour will be focusing on building consumer brand awareness and developing long-term marketing initiatives for Doc Johnson.
As with marketing, Doc Johnson is also building a dedicated art department, which currently hosts eight fulltime creative services staff members and is expected to continue growing in the coming months.
Marking its 35th anniversary in two weeks, Doc Johnson says it is poised to make this a banner year in its long history of innovation and excellence.
Victoria Bowman-Steinour can be reached at Victoria@docjohnson.com.