ST. CLAIR SHORES, Mich. — General Media Communications, the publishers of Penthouse Magazine, and Prestige Imports will soon launch Penthouse branded libido and sexual wellness shots.
The launch is a result of a licensing deal between the two companies.
“Prestige Imports is excited to be utilizing the Penthouse brand in connection with these new and innovative libido shots,” said Tom Cleaver, director of marketing for Prestige Imports.
“Recent IRI data shows an impressive increase in retail sales in the new sexual enhancement segment by 57.7 percent over the last 52 weeks in North America, to roughly a $20 billion category. With our expertise in the food and beverage industry and the reputation and global reach of the Penthouse brand, we believe this is a winning combination for these sexual wellness products.”
The new sexual shots include Per4mance Shots by Penthouse for men and Pleasure Shots by Penthouse for women.
“Penthouse is a brand synonymous with sexual well-being and this product is an ideal branding opportunity for us,” said Amanda Byrd, director of licensing for the Penthouse brand. “We are very excited for the upcoming launch.”