Baci Lingerie Enters Middle East

Bob Johnson

MIAMI — Baci Lingerie announced today that it has signed an exclusive strategic distribution agreement with United Fashion House to open a mono brand store and distribute Baci lingerie throughout the United Arab Emirates (UAE).

The agreement guarantees the opening of a minimum of 10 Baci Lingerie mono brand stores, the first of which will open in Abu Dhabi’s premiere mall in mid-September.

Plans also include opening mono brand stores in other major locations throughout the UAE including The Dubai Mall, billed as the world’s largest mall.  

Baci said it chose to partner with United Fashion House as they have extensive retail experience and have been a market leader bringing in other successful lingerie brands into the territory.

“Their knowledge and experience of the market in UAE is extremely impressive and are a perfect partner to introduce Baci Lingerie,” said Baci COO Robert Rosen.

He added, “One of the things that impressed us the most about United Fashion House was their unbelievable contacts and connections with all of the best malls and retail location in UAE which will enable the opening of Baci Lingerie mono brand stores in only prime locations.”

Manda van Niekerk, general manager for United Fashion House commented, “Baci Lingerie's concept of affordable luxury and design is something that is totally new and fresh to the market, and we know that it will be extremely successfully throughout the UAE. We are very excited to build Baci Lingerie into the market leader here.”

He added, “We see tremendous grow and opportunity for Baci Lingerie and are very pleased to be a part of it.”

For information on establishing Baci Lingerie mono brand stores in other countries email info@baci-lingerie.com.

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