FriendFinder Networks Acquires

John Sanford

SUNNYVALE, Calif. — FriendFinder Networks Inc. on Monday announced the acquisition of from Matrima, Inc. is a leading online relationship service helping adults seeking successful, lasting connections. FriendFinder Networks is a leading Internet and technology company providing services in the markets of social networking and web-based video sharing. is a welcome addition to the platform of FFN’s general audience websites, the company said.

“This is an exciting opportunity for FriendFinder Networks as it expands our presence in the general audience social networking arena,” said Marc Bell, chief executive officer of FriendFinder Networks Inc. “This is the first step in an acquisition strategy that will strengthen our business and continue our growth.”

Unique to is the Duet Total Compatibility System, which analyzes the “whole person” to find friends, taking into account each member's personality, values and ideals, life and love-style preferences to identify and find the person right for them. The company said this proprietary system enables to provide the best online capabilities and member experience to those seeking true love, a relationship or marriage.

In conjunction with the acquisition, founder Duane Dahl will join FriendFinder Networks as general manager of the company’s general audience dating websites group, including,, and

Dahl’s experience and knowledge in the area of entertainment integration helped to forge partnerships for with numerous world class brands, including Sony Pictures, Warner Bros., NBC Universal, iVillage and MSNBC. has been featured prominently in numerous films and TV shows including: Lifetime Original Movie “Perfect Romance;” “Must Love Dogs” starring Diane Lane and John Cusack; a special one-hour Valentine's “Dr. Phil” show, dedicated entirely to; “Good Luck Chuck” starring Jessica Alba; “Dancing With the Stars;” and “Paul Blart: Mall Cop,” starring Kevin James.