ATLANTA — Booty Parlor, a sexy beauty and confidence brand, has teamed up with Liberator as its exclusive sales and distribution partner for the adult and sexual wellness markets.
The agreement includes both the retail and e-tail market sectors. Booty Parlor's inventory will be located and fulfilled and drop-shipped from the Liberator facility in Atlanta, the company said.
With the partnership, both companies are allowed to leverage all the components of the vertically integrated Liberator organization, including its direct-to-consumer websites Liberator.com and EdenFantasys.com.
“This is a natural step for the long term growth of the Booty Parlor brand," Booty Parlor President Charlie Myers said. "Not only has Liberator fully penetrated the traditional channels of adult distribution, but like Booty Parlor, they have pioneered the sales of adult products to mainstream markets. We will now have even more opportunities for market expansion than ever before."
According to the company, the agreement will allow Booty Parlor to focus more energy on their other retail channels, as well as their future brand and product development.
"The entire sales and marketing team is thrilled to be including Booty Parlor in our lineup,” Liberator CEO Louis Friedman said. “We've spent many years laying the groundwork as a self-sufficient marketer, manufacturer and distributor, and it gives us great pride to share our skill set with quality brands such as Booty Parlor.
"Booty Parlor’s line of products are essential for any retailer who wants to capitalize on the sexual wellbeing trend,” Friedman said.