Libida.com Purchased by PriveCo

TROY, Mich. — PriveCo has announced the acquisition of sex toy retailer Libida.com.

Created in 1999 by sexologist Petra Zebrov, Libida.com features numerous sex-positive articles written by five PhD sexologists. These info pages range from sex tips to sex toy reviews and sexual health.

“PriveCo also runs Vibrators.com, another sex-positive retailer, so Libida.com was a natural fit for us,” said Tom Nardone, president of PriveCo. “I was impressed by the high-quality reviews and articles on the site.

Since acquiring Libida.com, PriveCo has been planning a redesign of the site.