Fantasy Lingerie Gets an Overhaul, Announces New Collections

CHATSWORTH, Calif. — Fantasy Lingerie recently moved into a bigger warehouse in Chatsworth, expanded its sales division, revamped its website and is preparing for the release of new collections.

Fantasy Lingerie's Mike Savage told XBIZ that the company recently relocated from Pacoima to a bigger, better warehouse in Chatsworth.

“The new location has a full graphic arts department and a marketing department, plus it’s in a better location,” Savage said.

The company’s online home, FantasyLingerie.net, also got a makeover, and according to Savage, Fantasy Lingerie is stepping up its online presence.

“We are aggressively promoting on Facebook and our followers are growing continuously,” he said. “We’re also putting together a video montage of all of our lingerie that will available for stores to play in-store, and the 45-second clips will be great for online retailers.”

Fantasy’s new creative team may be behind the company’s updated look to its packaging, which now features front and back product images placed on its corresponding side of the packaging.

The new packaging will be available in July, Savage said, also marking the debut of Fantasy’s new hosiery collection.

“We currently have 30 styles, and we’re planning to add 30 new styles every quarter,” Savage said.

Fantasy Lingerie also is preparing to debut 100 new Excite and Excite Premium items. Savage said retailers can expect the new products to follow Excite’s general “fun” themes.

The new Excite packaging will be in full color, and in addition to offering front and back views of the garment, the packaging also will feature four additional images of Excite styles.

“It’s extra marketing,” Savage said. “We want to get customers interested n the other styles.”

Excite Premium is a more upscale line of everyday men’s underwear, featuring briefs, long briefs and other comfortable styles made of high-grade cotton.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

LELO Launches 'Masturbitter' Craft Beer to Promote Male Sex Talk

LELO has partnered with Great Beyond Brewing Company to launch Masturbitter, a craft beer, to encourage men to discuss sex.

Xgen Now Shipping ZOLO's 'Stroke Off' Collection

Xgen Products is now shipping the Stroke Off collection of 11 handheld strokers and four masturbators modeled after lifelike body parts.

Nobü Unveils 'Gyrä' Vibrating Grinding Pad

Nobü has introduced the new Gyrä vibrating grinding pad.

Orion Introduces New 3-Motor Vibrator From 'Sweet Smile' Line

Orion Wholesale has debuted the new three-motor RC G- & P-Spot Vibrator from its Sweet Smile line.

C1R Debuts 'Vers' Suction Dildo, Butt Plug

C1R has introduced its new Vers liquid silicone suction dildo and butt plug.

Blush Erotica, The Kinky Candle Company Partner for Branded Candle

Blush Erotica has partnered with The Kinky Candle Company for an official branded candle.

Violet Voss to Collaborate With IronTech Doll on Realistic Replica

Violet Voss has signed an exclusive deal with IronTech Doll to create a sex doll modeled after her.

Honey's Place Now Shipping 'Teacher's Pet' Collection From Xgen Products

Honey’s Place is now distributing the Teacher's Pet collection from Xgen Products.

Zini Releases Reimagined Version of 'Roae+' Toy

Zini is reintroducing its brand with the release of the latest reiteration of its Roae+ signature toy.

Hustler Hollywood, 'Shameless Sex' Team Up for Workshop Series

"Shameless Sex" podcast hosts Amy Baldwin and April Lampert have joined forces with Hustler Hollywood for a workshop series titled “Shameless Ways [for Couples] to Have More Pleasure.”

Show More