STOCKHOLM, Sweden — Designer brand of intimate products LELO has picked up distribution from SLS Specialty.
The distributor will offer LELO's full luxury line, including its Homme specialty products for men.
"SLS historically has had a unique niche presence whose reputation and appeal has consistently grown among retail buyers," U.S. sales manager Donna Faro said. "LELO is very excited to work with this fine company and the exposure to our brand that has been underdeveloped until now.”
SLS Specialty plans to focus on the LELO Homme line of men’s products, developing promotional concepts that will highlight the collection’s unique message that using sex toys is a healthy and fun way to explore male sexuality.
“To hit the broadest customer demographic possible, retail shops must offer products at low, medium and high price points, and thoughtfully designed brands like LELO are ideal for customers looking for something on the higher end of the scale,” SLS Specialty CEO Shane Nelson said.
“LELO truly understands quality construction, packaging and consumer appeal and any store not yet carrying the brand truly is missing a key retail component.”
SLS has brought on LELO’s Retail Display Unit program, an opportunity for retailers to stock and display the LELO line.