Online Retailer Launches

Ariana Rodriguez

SAN FRANCISCO — has launched as an adult toy store and community that was started as an effort to carve out an online space for women and couples to share their passions and sexual experiences without censorship, the company said.

“We envision purePASSIONATE to be one of the sexiest, most daring sites up on the Internet today in the adult novelty space,” said Ryan Wuest, executive vice president for marketing of purePASSIONATE. “We do more than just sell sex toys. We’ve actually taken the time to start building a community and a knowledgebase that will be unmatched in this industry with real men and women openly sharing their experiences to help customers and not just used as an SEO gimmick. On the retail side, we’ve done the legwork and have gone from East to West to find quality products we can offer at an unbeatable price.”

PurePASSIONATE offers sex toys for men, women and couples. Categories include: vibrators, dildos, anal sex toys, sex toys for men and fetish equipment, as well as lubes and lotions, sexy wear, videos and other sexual enhancers.

The online retailer offers products from Doc Johnson, LELO, Blush Novelties, California Exotic Novelties, Lady Calston and more.

As part of its grand opening celebration, purePASSIONATE is currently running a limited time offer to save 15 percent off on the first order. Free shipping is available on orders over $75 and more special discounts and promotions are also on-going, the company said.