CalExotics Launches Video Solution for Customers, Retailers, Media

Lyla Katz

CHINO, Calif. — California Exotic Novelties has rolled out CalExotics TV, a server-based video solution designed with its customers in mind.

The new platform allows distributors, online stores, bloggers and social media professionals the ability to stream or download California Exotic videos.

California Exotics currently has videos demonstrating nearly 700 products, showing consumers how to use California Exotic products. The company said the video solution can be used for integration on ecommerce sites, retail tube sites and can be used to draw traffic, especially if used in conjunction with SEO marketing strategies.

"Online marketing that incorporates video is a fundamental component to any company's promotional arsenal today,” said Al Bloom, director of marketing for California Exotics.

Marketing Charts recently reported 83.5 percent of brand and agency marketers are utilizing online video for their marketing strategy. Studies like this indicate video isn't a passing trend, it's a growing marketing channel for businesses today. Our goal is to provide as much video content as possible to assist our customers and retailers in promoting Cal Exotic products. We create the content, you reap the benefits."

To make using the videos as user-friendly as possible, California Exotics created CalExotics TV, a tube-style site that allows users to stream or download California Exotic videos. Viewers can browse for videos by item number or scroll through the library, then either chose Direct Link or Embed Code to get the video.

"We give users the ability to stream the videos by using the embed codes, which is a huge benefit as it saves them bandwidth,” said Susan Colvin, president of California Exotics. “It also allows us to potentially edit or change videos with no impact on the user. California Exotic videos will never be outdated because we'll keep the content fresh.”

The company said CalExotics TV is located on a dedicated server rather than a third party site. This means videos won't risk being flagged or removed. California Exotics is in control to ensure users have a seamless video experience.

In addition to videos being available on CalExotics TV, they are also viewable and downloadable directly from product pages on the CalExotics website. On the Product Information page there is a downloadable Product Videos list of all California Exotic videos in Excel. It includes embed codes and hyperlinks to the individual videos.

Videos are also available on disc as MPEG files and as a continuous loop on DVD, giving brick and mortar retailers the ability to play them on store monitors. Interested parties may ask their distributor or California Exotic Novelties account executive for more information.

A CalExotics TV One Sheet explains the various options for obtaining California Exotic videos. It is downloadable from the California Exotics website on the Product Information page.

The company said more videos will be added to California Exotics library soon.