Avelli Inks Strategic Australian Distro Deal With Calvista

BOULDER, Colo. — Avelli and Calvista have inked an exclusive, strategic agreement for Australian distribution.

According to the company, after meetings and negotiations with a variety of distribution partners, Avelli chose to partner with Calvista, which has been distributing intimate lifestyle toys and products for more than 20 years.

“With the Australian market being a key growth area for us, we are both proud and excited to partner with Calvista for distribution of our Ophoria, Cupidology and Lover’s Choice brands,” Avelli President and CEO, Randall Hughes. “Their commitment to representing high quality adult toys and products dovetails with our philosophy of providing such quality brands and products. We look forward to a long and mutually-rewarding partnership with Calvista.”

For its part, Calvista said it is pleased to have secured the Australian distribution rights for the Ophoria Toys, Cupidology and Lover’s Choice brands.

“Avelli were a great hit at Adultex 2011, their brands always sit well with the Australian retailers and strong show orders were written. We look forward to a solid partnership with Avelli,” Calvista CEO Michael Bassett said. “We are proud to hold exclusive distribution rights in Australia.”

For more information, visit AvelliBrands.com, and Calvista.com.au.