Hollywood Men’s Sarge Logan Reps Blue Line at ILS

LAS VEGAS — Electric Lingerie’s booth at the International Lingerie Show in Las Vegas last month featured an appearance by Sarge Logan of Hollywood Men.

"Speaking as a professional male performer, I really have to say this new underwear is perfect,” Logan said. “It looks great, it shows off what you got, and it's comfortable too. I should know — I've tried on every style!"

Consisting of 58 packaged styles, Blue Line's new range covers everything from thongs to jockstraps to trunks, all in either Super Soft Mesh or Slinky Microfiber. Items are available in classic black, pinstripes, as well as see-through styles, and camoflage.

Construction, style, and comfort are key, the company said as the line is geared in part toward male performers and must be able to withstand the rigors of professional entertainment.

The name of the line is a nod to the classic "blue" stores in Chelsea, New York City's famous gay neighborhood, though the line is intended for men of any orientation who enjoy wearing comfortable, sexy underwear. The product comes in packaging featuring images of Sarge on front and back.

Blue Line underwear retails for $7.99 to $19.99.

Product information and high-res images will be available on BlueLineMen.com.