Jimmyjane Rounds Out Pleasure to the People Collection

Ariana Rodriguez

SAN FRANCISCO — Jimmyjane’s Form 4, the third and final launch of the Pleasure to the People series, hits store shelves next week.

The series of waterproof, rechargeable vibes designed by Yves Behar and Jimmyjane founder Ethan Imboden, now consists of the IDEA Award-winning Form 2, Form 3 and Form 4.

The Form 4 offers a new approach to pleasure, the company said, pairing a strategically placed oversized motor with a uniquely flexible shape that adapts to the contours of body.

"Form 4 rounds out the Pleasure to the People collaboration with a design that's ideal for internal stimulation," Imboden said. "With its innovative functionality and exceptional power, Form 4 has plenty to offer experienced pleasure seekers. Its oversized motor is positioned where it can deliver the most sensation — right at the tip, where the vibrator makes the most contact with the body. At the same time, it has the most familiar shape of all the vibrators in the series, so it's also perfect for first-time users who want to explore with an approachable, versatile design."

The new addition to the company's line of Form vibrators incorporates Jimmyjane's proprietary Waterproof Recharging Technology, first introduced with Form 6. The system enables all the Form vibrators to be completely washable, bath-friendly, and to never require replacement batteries.

"All of the designs that Ethan and I created follow the idea that power needs to be directed and controlled in a very personal and tactile way, not from a ‘machine's distance'" Béhar said. "With Form 4, we worked to ensure that the vibrator was flexible enough to move with the body, yet firm enough to direct pressure — a bit of a balancing act, but well worth the effort."

Since Imboden launched Jimmyjane in 2004, the company has been honored with prestigious design accolades, including the AIGA, I.D., and IDEA Awards.

All designs feature medical-grade silicone, are completely body-safe, and are backed by Jimmyjane's three-year limited warranty.

The Form 4 has an MSRP of $145.