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XGen Reports Bodywand's Success

XGen Reports Bodywand's Success
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Apr 5, 2011 11:00 AM PDT    Text size: 

BRISTOL, Pa. — XGen Products has announced that it is currently processing second-round orders following a successful initial round of sales in its first month on the market.

“We knew that Bodywands would be popular but we didn’t anticipate what a huge demand there’s been,” XGen Vice President Andy Green said. “It’s great to know that a good, well-made product can still find plenty of customers.”

According to the company, the Bodywand line is modeled on the most popular massage wands on the market, offering similar power, plus designer styling, colors and technological prowess to make a product with consumer appeal.

“The Bodywand, by no surprise, almost sold out the first day we put them on the floor,” said Briana Honz, corporate buyer for Hustler Hollywood stores. “It is nice to see something so new and refreshing that can be sold to any demographic! They are most definitely going to be a top seller for years to come.”

The Bodywand’s range of pastel colors call to mind Jordan almonds, the company said, pointing out the line’s distinctly feminine, modern feel. They’re constructed of soft-touch polymer material and feature a one-finger speed control dial. They range from a full-size A/C model to a mini four-inch battery-powered version, and most come with a one-year warranty. An assortment of attachments is available for a range of stimulation.

For retailers, XGen offers free testing stands and signage.

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