SEATTLE — MiKandi has announced that developers can now release applications with in-app billing, powered by MiKandi Gold.
In-app billing allows developers a way to introduce customers to premium content on the mobile phone.
The company’s latest product launch enables developers and adult content producers to sell additional content within applications, such as video clips or game levels, in affordable chunks that appeal to customers, the company said.
“In-app billing has been long anticipated by the Android developer community,” the company said. “Customers are voting with their dollars on other mobile platforms, indicating that in-app billing is crucial to an app developer’s quiver of revenue tools.”
As part of the launch, PinkTV is releasing its own app, which integrates MiKandi’s latest API.
“At PinkTV, we’ve been very excited about in-app billing because we know that our customers want a taste before they buy,” said Bryan Clinger of PinkTV.
“This allows us to enable taste tests in a seamless manner and MiKandi’s speed in launching this is impressive, considering how long it’s taken other app platform providers.”
Industry analysts Juniper Research forecast that revenues from in-app/in-game purchases will overtake the traditional pay-per-download model as the primary source of monetization by 2013.
“At MiKandi, we believe that our job is to make developers money and to make customers happy,” said Jesse Adams, MiKandi’s co-founder and president. “In-app billing satisfies both of these goals, particularly in the adult space.”
MiKandi said it is confident that in-app billing will provide a substantial boost to the earnings power of its developers.
Existing MiKandi developers are invited to begin integrating the API and new developers can register for a free MiKandi developer account here.