Hellerstein had worked as an agent for Lisa Ann's former agency and brings 10 years of industry experience to the company that opened last month.
“Too many agencies focus on how many clients they have and not how many of their clients are happy and actually working,” Hellerstein said.
Ideal said its goal is "to enhance each one of its client's profiles throughout the adult industry and achieve individual client goals."
Ideal's roster ranges from newcomers to experienced MILF performers and also includes male talent.
Visit IIMxxx.com or IdealImageManagement.com to see the current lineup. Ideal said "another first of it’s kind feature will be added within the next couple weeks and will show each performer in a new, preferable light."
Hellerstein added, “I'm extremely excited about the opportunity to run my own agency and provide both the up-and-coming production companies and the well-known production companies with quality talent. Producers and talent alike will realize that Ideal Image Management provides a professional working environment and we are here to help make their project a smooth success.”