The 83-item-strong catalog also showcases Synergy Erotic’s focus on its corporate identity, giving the retail marketplace a collection of sex toys with a unified appearance. Not only does this promote brand recognition among shoppers but also an easier way for retailers to display and market Synergy products as full lines rather than separate items, the company said.
“We listened to our customers and developed a streamlined look for Synergy’s inventory through its packaging and shelf appeal,” Synergy Erotic CEO Bob Wolf said. “We are most proud of the development and release of our new packaging design, a style that will be used on every Synergy product form this point forward.”
Moving on from traditional clamshells, Synergy Erotic packaging now features a distinctive ovoid shape that offers full view of the item inside, moving on from traditional clamshells. The packaging is sized to cleanly fit the customary three-inch slat-wall units common throughout adult brick-and-mortar stores.
The new catalog’s substantial growth further propels Synergy into the adult retail space with better product awareness and the opportunity to appeal and market to a broader customer demographic, the company said.
“The 2011 catalog clearly illustrates the growth of Synergy Erotic in many different terms other than just sheer volume of product,” Wolf said. “It’s been a wonderful growth process and the Synergy team looks forward to making further milestones this year.”