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Online Sexy Lingerie Retailer Suzie May Moves Into Sex Toy Market

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Feb 25, 2011 10:00 AM PST    Text size: 
LONDON — U.K.-based online lingerie retailer SuzieMay-Lingerie.co.uk has expanded its range to include adult toys and novelty items.

Suzie May Lingerie launched last year. Nick Gonnella, the company’s marketing director, said that he believes that now is the time to expand into the sex toys market to further boost sales by enticing customers of larger but more expensive adult toy retailers.

Managing Director Chris Karanikki said that he is confident that Suzie May has a permanent place in the adult toys arena.

“It would be silly of us not to offer more intimate items such as vibrators and rabbits to our online customers,” he said. “Most people buying sexy lingerie have a desire to spice up their sex life and so sex toys are the perfect. cross sell. It costs nothing to browse but we've already received positive feedback from customers that have been pleasantly surprised at some of their unplanned purchases. Most people would be amazed at some of the items that are available to enhance bedroom relations.”

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