Baci Lingerie Signs On as Adultex Sponsor

MELBOURNE, Australia — Baci Lingerie was named major sponsor of Adultex 2011, set for April 14-17.

“We’re excited to have Baci Lingerie as show sponsor, we love the concept, it’s visually very appealing and as a newcomer to Adultex, it will be a great addition to the show,” said Michael Bassett, CEO of Calvista Australia, the organizer Adultex.

The vision for Baci Lingerie is simple, as Robert Rosen, COO of Baci Lingerie explains.

“Rather than selling lingerie that only a few can buy, Baci Lingerie makes it possible to provide lingerie to a greater number of people,” Rosen said. “We want to combine the look and feel of Agent Provocateur and La Perla with the lowest prices in order to open the market to a greater amount of people. The promise is for Baci Lingerie to compete with these brands, but to be 90-95 percent less expensive.”

Now in it’s seventh year, the Adultex2011 exhibitors include Pipedream Products, California Exotic Novelties, Doc Johnson, pjur, Sportsheets, We-Vibe, Fleshlight, Pleaser Shoes, Screaming O, Touché, Ansell, BMS Factory, Bathmate, Four Seasons, Wet Stuff, Dazzlerz, X Pole, Wet, Spartacus, Sqweel, Heavenly Nights, Love in Leather, Avelli, Kama Sutra, Wrapped Secrets, Picone and Kheper Games, Digital Playground, Evil Angel, Private, Marc Dorcel, New Sensations, Mile High and Vivid.