The company said Singer will be responsible for communicating the Avelli brand to its growing customer base and bridging customers with Avelli product lines.
Singer will also maintain customer service and implement Avelli's sales strategy over multiple channels.
“We're extremely excited to have Amy join the Avelli team,” said Michelle Johanning, vice president of sales.
She added, “Her dynamic personality and strong background in sales and account management success are valuable assets for any company, and the energy she brings along with her proven experience ensure her contributions will benefit both Avelli's brands and our customers.”
Singer brings more than 15 years of sales and account management experience to Avelli. She most recently served as manager of 2nd Spark Consulting, where she managed global strategic marketing campaigns and was responsible for organic growth across multiple areas.
Singer also held the posts of group account director and director of new business development, both at Connexion Healthcare LLC, where she successfully managed accounts worth more than $5 million-plus and managed more than 50 new business proposals at a 30 percent conversion rate.
“I'm thrilled about the amazing things we're going to do with Avelli,” Singer said. “Being backed by such an outstanding company makes my job easy in that we have great products developed by wonderful people, but also a challenge in that we must find ways to make those already great products appeal to a larger customer base and increase customer satisfaction along with sales. I look forward to embracing that challenge and helping Avelli's brands grow and prosper.”