With full color sales materials available, the company said this product aims to appeal to gay-specific retailers seeking to expand their merchandise offerings.
“Everyone wants a little help with those hard-to-manage positions, and a gay clientele is no exception,” said Andy Green, vice president of XGen Products.
“We observed that there’s never been a product aimed specifically at the gay market, with presentation and collateral materials to match. At a time when there’s so much competition for retail space, we feel this will put us a little farther ahead of our rivals.”
Two new models are available – the “Life Raft” (wholesale $74), which is a full body-sized block, and the “Try Angle” (wholesale $66), a wedge-shaped cushion.
The company said they’re made of versatile, high-impact foam that is safe, durable, and easily washed with removable covers. Each includes a full-color instructional guide.
The gay cushions will begin shipping Jan. 31.