Je Joue Debuts MiMi Massager

LONDON — Sex toy brand Je Joue has released the MiMi vibrator, a small pebble-style massager featuring five versatile vibe and five pulsation functions.

The company said MiMi features the design details essential to a top luxury item — fully rechargeable battery, storage box, 100 percent body-safe soft silicone coat and waterproof construction.

MiMi is priced at $79.99

“We wanted to make the perfect first sex toy with all of the distinctly luxurious details that make our products special, but make it accessible to the widest range of consumers,” said Alicia Relles, Je Joue’s North America sales and marketing manager.

“MiMi gives them what they want — high quality, waterproofness, rechargeability and a luxe brand name — at an unparalleled cost.”

The company said MiMi's vibration range varies from a low rumble up to a powerful buzz, assuring a level of stimulation for every sensitivity.

“We made MiMi discreet and elegant while waterproof, which sets MiMi apart on the market,” Relles said.

“She can be used anywhere, which means there's no limit to the pleasure possibilities. The bath is a favorite place for women to play, and often is the only place with 100-percent privacy, so we've made sure MiMi provides everything Je Joue's fans need.”