Grooby Using QR Coding on DVDs for Smartphones

HONOLULU — Grooby Productions has added QR coding to a recent DVD release so consumers can view the movie on mobile devices.

QR code technology has been popular in Asia and is now starting to catch on for smartphones like Apple's iPhone and devices powered by Google Android.

QR codes, or quick response codes, are the matrix that consumers are seeing more often on products, posters and places all over the physical world. The matrix can link to huge amounts of information when scanned through your smartphone's camera.

For Grooby Productions, the transgender-niche specialty studio is releasing "Buddy Wood's Amy Daly, the Translesbian!" with QR codes.

Grooby says it is the first transgender DVD outside of Asia to implement QR coding.

"Grooby hopes to use this technology in bridging the gap between offline promotions and its online brand," the company said in a release. "This innovation would give costumers more ways to interact with their products, allowing customers to make informed and satisfying purchase decisions."

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Nebraska Republican's Age Verification Bill Gets 1st Round Approval Despite Privacy, Free Speech Concerns

Nebraska’s unicameral legislature has passed the state’s version of the age verification bills being sponsored around the country by anti-porn religious conservative activists.

AEBN Celebrates 25th Anniversary

The Adult Entertainment Broadcast Network (AEBN) is celebrating its 25th year in business this week.

Performers in Meta Blacklisting Lawsuit Seek to Preserve Antitrust Claims

Adult Performance Artists Guild board officers Alana Evans, Kelly Pierce and Ruby have informed a California court that, although they want to drop their lawsuit claiming that Meta conspired with OnlyFans to blacklist rival premium fan platforms’ talent, they may still have antitrust claims that they may pursue in the future.

FSC, Co-Plaintiffs to Ask US Supreme Court to Review Constitutionality of Texas Age Verification Law

Free Speech Coalition (FSC) and its co-plaintiffs in the challenge to Texas’ controversial age verification law have filed a petition before the United States Court of Appeals for the 5th Circuit asking to stay its recent upholding the law because they intend to appeal to the U.S. Supreme Court to review the law’s constitutionality.

Jade Venus, Kasey Kei Star in 'Trans Rave' From GenderX

Jade Venus and Kasey Kei star in "Trans Rave" from GenderX, directed by Jim Powers.

FSC Vows to Fight Florida Age Verification Law

Free Speech Coalition (FSC) issued a statement vowing to continue fighting Florida’s age verification law, which was signed by Gov. Ron DeSantis on Monday as part of a comprehensive bill targeting minors’ use of social media.

Kansas Republican Aims to Create New Bureaucracy to 'Investigate' Porn Websites

Republican state legislators succeeded Monday in moving forward Kansas’ version of the age verification bills being sponsored around the country by anti-porn religious conservative activists, despite serious concerns raised by House Democrats about the cost of establishing a new bureaucracy tasked with investigating websites for pornographic content.

SK Intertainment Launches 'Skinfluential Management' Agency, FansFuel Joint Venture

Mr. Skin/Mr. Man parent company SK Intertainment has launched new creator agency Skinfluential Management, as well as a new joint venture with Showbizz Media's creator stats and affiliate marketing platform, FansFuel.

Industry Attorney, Free Speech Champion Clyde DeWitt Passes Away at 75

Noted industry attorney Clyde DeWitt passed away on Friday in Las Vegas at 75, according to friends and colleagues.

Transfixed Debuts 2 New Series

Transfixed has debuted two new series, the Boy/Girl "His First Attraction" and the Girl/Girl "Her First Attraction," both directed by Jim Powers.

Show More