Calvista Announces Adultex 2011 Dates

Ariana Rodriguez
MELBOURNE — Calvista has announced the dates for Adultex 2011, to be held in Melbourne from April 14–17, 2011.

Now in its seventh year, Adultex is the Southern Hemisphere's largest adult business-to-business trade show, offering opportunities for retailers to meet and view product from the world’s leading manufacturers of adult toys and media.

The sales and educational event is attended by qualified buyers, retail owners and sales staff who are exposed to the latest product and take advantage of exclusive seminars aimed at empowering and assisting retail sales staff, Calvista said.

“Adultex is the premier business event for the Australian market and we are so pleased to be participating,” said Susan Colvin, president and founder of California Exotic Novelties. “We are very pleased to support the show, and meeting everyone who attends.”

Confirmed exhibitors so far include Digital Playground, Evil Angel, Private, Marc Dorcel, New Sensations and novelty manufacturers California Exotic Novelties, pjur, Doc Johnson, Pipedream Products, Sportsheets, We-Vibe, Dreamgirl, Baci Lingerie, Picone, Pleaser USA, Screaming O, Touche/Hot Shots Media, Ansell, BMS and Four Seasons.

XBIZ, the adult entertainment industry's leading source for business news and information, is on board as media sponsor.