Johanning will oversee the wholesale sales of all brands under the Avelli umbrella, including Baci Lingerie, Lover's Choice, OPHORIA Toys and Cupidology. Based out of Avelli's Boulder office, she will also be responsible for working with team members to create and implement a visionary sales mandate and strategy.
“We are extremely excited to welcome Michelle into the Avelli family,” Avelli President and CEO Randall Hughes said. “Her professional track record of cultivating profitable client relationships makes her a perfect fit to lead our initiative to continue to structure and position Avelli as a market leader in all brands. Michelle's proven history as a strong team player who achieves amazing results will undoubtedly make her an asset to Avelli as well as to our many customers worldwide.”
Johanning most recently served as vice president of sales for Twist Body Brands at DGL Consumer Products, where she grew national sales by 64 percent, the company said. Prior to that post she also held several senior sales positions, including national sales manager at H2O Plus LLP, where she grew the company's specialty division by nearly 900 percent, according to the company.
“Avelli's reputation is unrivaled, so the opportunity to work with such a great team that has so much experience establishing successful brands is thrilling,” Johanning said. “It's also a challenge, and I look forward to playing my role in building Avelli's brands for even greater success now and in the future. We are here to serve our clients and build our business together.”